Below you will find a glimpse into the community of Redding, California,
including: an Overview, Climate, Business Environment, Municipal Services,
Health Care, Education, and Recreation & Entertainment, including
With its natural beauty, abundance of recreational opportunities,
and excellent quality of life, Redding successfully combines the ambiance
of a small town with the amenities of a large city. The outdoor lifestyle,
affordable housing and remarkably low crime rates attract many people
from the larger urban areas, creating both a diversified culture and
a growing center of commerce and industry.
Redding has become a favorite location for conventions for hosting
groups from all over the nation, offering a number of large hotels
equipped with convention facilities and a state-of-the-art Convention
Center. Local accommodations range from modest, for those on a tight
budget, to luxurious suites. There are also numerous RV parks, cabins,
houseboat rentals and a wide selection of public and private campgrounds.
Recreational visitors can enjoy outdoor activities to suit every taste,
including fishing and boating on the Sacramento River as it winds
Once visitors experience Redding, they return again and again. Maps,
information packets, dining and hotel guides are available at the
Greater Redding Chamber of Commerce, located just off Highway 44 on
Auditorium Drive. For more information, call (530) 225-4433.
Location & Quality of Life
Redding is located in Northern California, just south of Shasta Lake,
nestled between the Cascades and the Trinity Alps. Its central location
on I-5 in Shasta County has made it the nationally recognized marketplace
of northern California, serving the adjacent counties of Tehama, Trinity
Shasta County’s metropolitan area has the distinction of being a modern
business community comfortably located in the midst of the finest
recreational area in California. Residents and visitors enjoy excellent
shopping, the latest in cultural and educational facilities, and a
wide variety of outdoor leisure-time activities.
The Redding Metro area is the regional center of Northern California
for health and legal services, retail shopping and employment. Its
location at the junction of I-5 and highways 299 and 44 make Redding
the gateway to the Cascade and Trinity Alps recreation areas. Shasta
Dam and Shasta Lake, with 350 miles of shoreline, provide the area’s
abundant water supply and inexpensive electrical power. The Sacramento
River meanders nine miles through the middle of town, beginning just
outside the City below Shasta Dam. This stretch of river is one of
the finest trout-fishing waters in the Western United States.
The Redding and Shasta County area has been selected by The Searchers,
a nationally renowned data research company, as one of the best places
in the country to retire. The quality of life, clean air, low crime
rate and affordability of housing are just a few of the 70-plus sets
of criteria used in its determination. Also noted are a vast array
of recreational opportunities, excellent medical facilities, and social
activities that would enhance anyone’s retirement plans.
Climatologists describe the climate in the Redding area as Mediterranean,
with hot, dry summers and cool, wet winters. Average high temperatures
during July and August frequently exceed 90 degrees but drop to the
low 50’s in winter. Annual rainfall averages 33 inches, most of which
falls between November and March.
Economic Development & Business Environment
The outdoor lifestyle and air quality of the metropolitan Redding
area have attracted many highly skilled people from larger urban areas,
creating a choice labor force. Both Money Magazine and Expansion Management
Magazine have recognized the Shasta County metro area for its quality
Redding’s overall job growth in a five year period was more than double
the national average (19.9 percent compared with 8.7 percent). The
increase in the number of businesses in the city is almost triple
the national average (38.8 percent compared with 13 percent) for the
Favorable zoning laws and the availability of low-cost electricity
in Redding give many industries a competitive advantage. Redding also
offers an extremely successful Down-Payment Assistance Program to
aid first-time homebuyers. Affordable commercial and residential real
estate, low-cost skilled labor and a low crime rate also contribute
to Redding’s rapid growth.
Redding’s outstanding new Civic Center allows city services to be
accessed from one location, and its new Permit Center provides one-stop
customer service to the community. The city has also embarked on an
aggressive industrial recruitment program to bring in manufacturing
jobs that help make a community strong.
One of the key components of the Shasta County’s business retention
plan is to acknowledge and cater to small businesses, particularly
those that help create a diverse economy with industrial linkages
between local manufacturers. The Redding City Council has developed
a number of local incentives for industrial development and businesses
that create new jobs.
Shasta Metro Enterprise Zone
The Shasta Metro Enterprise Zone consists of 51 square miles of commercial
and industrial sectors of the Cities of Redding, Anderson, and Shasta
Lake as well as adjacent industrial areas of Shasta County. Special
incentives offered by the Enterprise Zone include sales and tax credit,
hiring assistance, business expense deduction, net operating loss
carryover and net interest deductions for lenders.
Occupations in Redding
Transportation, Commercial, Utilities
Shasta County is governed by general law with an elected Board of
Supervisors; Redding, Shasta Lake City and Anderson each have the
Council-Manager type of government. Local law enforcement agencies
serve City and County residents by working closely with community
groups to maintain Redding’s low crime rate.
Residents of Redding are well protected by seven staffed fire stations
located throughout the city, covering 70 square miles and protecting
a population that now exceeds 80,000. Local volunteer units of the
California Division of Forestry provide additional protection while
a new vegetation management program emphasizes fire prevention.
Redding serves as the regional health care center for Northern California.
The city has two major hospitals with state-of-the-art treatment facilities:
Shasta Regional Medical Center, which features a nationally recognized heart
surgery program, and Mercy Medical Center, Redding’s designated trauma
center. There are also 15 convalescent hospitals, a specialty hospital,
a private hospital, a large veteran’s outpatient clinic, three retirement
communities, 32 assisted living facilities and five nursing homes.
Shasta County’s educational system includes great public and private
schools, quality early childhood education, high schools scoring above
average in STAR (Standardized Testing and Reporting) and SAT exams,
an excellent community college, private, accredited, four-year colleges,
and a nearby university. Schools range from small sites of less than
100 students in grade school to large high schools serving over 1,000
students. There are over 30 private schools, such as the very fine
Bishop Quinn High School and St. Francis Middle School, which offer
excellent educational programs.
Shasta Bible College
Beautifully situated on 23 acres, Shasta Bible College, founded in
the early 1970's, is located
east of downtown Redding and has approximately 200 students enrolled
in courses. The college is fully accredited by the Transnational
Association of Christian Colleges and Schools (TRACS) and offers
both undergraduate and graduate degrees in Bible, Theology,
Christian Ministry, and Christian School Education.
Shasta College, a two-year community college, has been in existence
since 1948. It is fully accredited by the Accrediting Commission for
Community and Junior Colleges of the Western Association of Schools
and Colleges. The college serves Shasta, Tehama, and Trinity Counties.
More than 12,000 students enroll annually at Shasta College in programs
leading to university transfer, occupational-technical training and
Simpson University and Graduate School is a private, Christian, fully
accredited liberal arts institution. The college currently serves
over 1,200 graduate and undergraduate students. The highly successful
Degree Completion Program offers Bachelor of Arts degrees in Business
and Human Resources Management, Psychology, and Liberal Studies. Simpson
College’s undergraduate program offers Associate of Arts and Bachelor
of Arts degrees.
Founded in 1971 in San Diego, California, National University is a
private, accredited, nonprofit institution of higher education. Since
its founding, the University has provided access to high-quality lifelong
learning opportunities to a diverse population of adult learners.
Recreation & Entertainment
Tourist Facilities, Shopping & Entertainment
Redding Convention Center
The Redding Convention Center and Visitors Bureau markets the Convention
Center to organizations all across the nation. The multipurpose building
is able to host a variety of cultural, performing arts and business
events. It is situated in a park-like setting near the Sacramento
River’s edge just off Highway 299 West.
Hotel/Motel Meeting Space and Restaurants
In addition to the Convention Center, hotel and motel properties in
Redding have a total of 19,753 square feet of meeting space. There
are 38 hotels and motels with a total of 2,450 rooms located within
the city. Due to Redding’s proximity to Interstate 5 and its large
tourist trade, there is an abundance of eating establishments in the
area. Over 200 restaurants offer a wide variety of ethnic foods. Fresh
seafood is usually available in area restaurants, as the City is located
only 160 miles from Pacific Ocean fishing fleets.
There are 12 major shopping destinations in the Redding area, including
two enclosed malls, nine major shopping centers, and a factory outlet
Turtle Bay Exploration Park
The Turtle Bay Exploration Park, a 300 acre cultural and scientific
center focusing on the Sacramento River ecosystem and its surrounding
forests, has received $7 million in ongoing development funds from
the city of Redding. The complex currently includes three museums,
a summer butterfly house, the Arboretum on the River, and a visitor’s
center. Construction is near completion on the interpretive Exploration Park,
which features wildlife exhibits, an aviary, gardens and fine art
exhibitions. The project’s crown jewel, an exquisite harp-shaped
pedestrian bridge with the suspended deck designed by the world-renowned
Spanish architect Santiago Calatrava, was completed in July 2004.
The Sundial Bridge at Turtle Bay crosses the Sacramento River in the
heart of Redding. The bridge links the north and south campuses of
Turtle Bay Exploration Park and serves as a new downtown entrance
for Redding's extensive Sacramento River Trail system.
Shasta College Theater and Art Gallery
The Shasta College Theater and the Shasta College Art Gallery have
been offering first-class entertainment to Shasta County residents
for more than 20 years. The Shasta College Fine Arts Program offers
quality cultural entertainment with more than 50 performing arts events
The Old City Hall Gallery and Performing Arts Center is a lovely historic
building which is listed in the National Register of Historical Places.
The structure, with its landmark bell tower, is located in the historic
area of downtown Redding.
There are 529 acres of parkland within city limits, including the
magnificent Sacramento River Trail System. Recreational facilities
include lighted baseball fields, public swimming pools and tennis
courts, hiking trails, boat launching facilities, golf courses, soccer
fields, a BMX bike park and a skateboard park. A new 100-acre Sports
Complex is currently under construction in northeast Redding. In addition,
Shasta Lake City maintains 16 acres of parkland and Anderson has 400
acres devoted to the preservation of riparian habitat.
When it comes to outdoor recreation, Northern California has it all.
Pristine lakes, wild and scenic rivers, spectacular mountain peaks,
State and National parks, massive wilderness areas, caverns and caves
are all within a 75-mile radius of the cities of Redding, Anderson,
and Shasta Lake. The Sacramento River Trail and Redding’s popular
trail system offer an ideal setting for walking, jogging, hiking and
Lake Shasta, located 15 miles north of downtown Redding, is the most
impressive body of water in the area with 350 miles of shoreline and
depths of up to 515 feet. Shasta Dam, the second largest dam in the
United States, rises 602 feet and is three times the height of Niagara
Falls. Regarded by many as one of the most impressive of all American
structures, it includes vista facilities and displays that interpret
the story of the dam. Shasta Lake is part of the Shasta-Trinity National
Lake Shasta Caverns are the largest caverns in California. A narrated
guided tour includes a boat ride across the lake and a short bus ride
up the mountain to the caverns’ entrance. This attraction is open
year-round and is accessible only by boat.
State Highway 299 West provides access to the Trinity Alps Wilderness
Area. Trinity Lake is home to California’s largest nesting population
of bald eagles and a wide variety of wildlife. Beautiful Whiskeytown
Lake provides year-round opportunities for boating, hiking, mountain
biking, seasonal rock climbing and backpacking. Other facilities include
a boat-launching facility, three campgrounds, picnic areas and beaches.
Historic “Old Shasta” is located just six miles west of Downtown Redding
and was the original County seat. In the early 1850’s, Shasta was
the leading mining center of the far north. Today, the state-operated
museum contains many exhibits that portray the historic Gold Rush
Days. McArthur/Burney Falls State Memorial Park, located east of Redding,
is one of the most popular attractions in northern California. The
565-acre park offers campers and visitors a spectacular view of the
falls, which cascade 129 feet.
Lassen Volcanic National Park is located about an hour’s drive east
of Redding via State Highway 44. The park encompasses 165 square miles
of the 2,000 square miles of the Lassen National Forest. Mt. Lassen
was the only active volcano within the continental United States until
Mt. St. Helens erupted in 1986. Mt. Lassen last erupted in 1915. Park
attractions include 50 lakes, Lassen Peak (10,457 feet), hot sulphur
springs, beautiful waterfalls, and numerous signs of geothermal activity
throughout the park. Park facilities include six campgrounds, picnic
areas and cross country skiing.
Thirty minutes south of Redding on Interstate 5 and just a few minutes
south of Anderson is the town of Red Bluff, where the Sacramento River
is spanned by a diversion dam. In the salmon viewing plaza, closed-circuit
television enables visitors to watch these great fish swimming upstream.
The Ide Adobe State Historic Park, located north of Red Bluff on the
banks of the Sacramento River, offers an extensive interpretive program.
Shasta County’s diversity offers everything from mountain biking to
baseball, from fishing to golf, and from hunting to scuba diving.
The recreation opportunities are as unlimited as your dreams of adventure.
Annual Community Events
Redding is host to many popular special events throughout the year.
Some of the larger annual events that are well attended by both local
residents and out-of-town visitors include:
Kool April Nites (April)
This annual event showcases classic cars and music of the ’50s and
Rodeo Week (May)
A tradition in Redding since the 1930’s, this event celebrates the
Old West history of Redding with the largest parade in Northern California.
Other activities include a three-day professional rodeo, pancake breakfast,
a bank “robbery” and a street dance.
Shasta Art Fair and Fiddle Jamboree (May)
This Victorian/Gold Rush celebration, which usually takes place on
Mother’s Day weekend, offers entertainment, arts and crafts, exhibits,
food and fun.
Air Show (October)
The Redding Air Show takes flight at the Redding Municipal Airport
and is graciously sponsored by the Exchange Club of Redding.
Shasta District Fair (June)
The Shasta District Fair, which is held for five days in mid-June,
features over 8,000 exhibits and 600 livestock animals. The fair’s
entertainment, auto racing, and five days of horse shows and competitions
draw over 100,000 people.
Annual Lighted Christmas Parades (December)
Redding presents a nighttime Christmas parade featuring holiday-themed
entries twinkling with lights. A similar parade is held in Red Bluff
at the end of November.